{"id":2073,"date":"2021-03-06T16:49:17","date_gmt":"2021-03-06T15:49:17","guid":{"rendered":"https:\/\/digital-experience-platform.ch\/?p=2073"},"modified":"2021-07-13T15:04:10","modified_gmt":"2021-07-13T13:04:10","slug":"digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz","status":"publish","type":"post","link":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/","title":{"rendered":"Influencer Plattform f\u00fcr den erfolgreichsten Online-B\u00e4cker der Schweiz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2073\" class=\"elementor elementor-2073\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77faaef4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77faaef4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43f836a\" data-id=\"43f836a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e17b133 elementor-widget elementor-widget-text-editor\" data-id=\"4e17b133\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tMarcel Paa ist der erfolgreichste Back-YouTuber der Schweiz mit 220K Followern, 21 Millionen Videoaufrufen und einer Lernplattform mit tausenden Abo-Kunden f\u00fcr Online Backkurse. Wir haben seinen kompletten Content auf einer OVA-Plattform zusammengef\u00fchrt. Die Plattform beinhaltet die zentrale Administration des Rezepte-Blogs, der zwei umsatzstarken Onlineshops, sowie das Learning Management System f\u00fcr Online- und Offline-Backkurse. Alles wird selbstst\u00e4ndig und unabh\u00e4ngig durch das Marcel Paa Team verwaltet\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f0552 elementor-widget elementor-widget-text-editor\" data-id=\"76f0552\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Konzeptioneller Ansatz<\/strong><br \/>Durch ein userfreundliches Design und eine Vereinfachung der Technik und Bedienerfreundlichkeit wollten wir deutlich mehr Klarheit schaffen. Marcel Paa hatte diverse Technologien wie Shopify, Jimdo und Kursplattform im Einsatz. Wir f\u00fcgten alles auf einer zentralen WordPress-Plattform im Sinne bestm\u00f6glicher Effizienz zusammen. Es wurde unsererseits ein digitales \u00d6kosystem speziell f\u00fcr Influencer entwickelt, um s\u00e4mtliche Wertsch\u00f6pfungsm\u00f6glichkeiten bzw. Income Streams auf einer Plattform zu vereinen.<\/p><p>Wir entwickelten Shops f\u00fcr Kunden aus der Schweiz und aller Welt:<\/p><ul><li>Ein modernes Lernmanagementsystem f\u00fcr den Verkauf von Online-Kursen<\/li><li>Ein Schweizer Shop mit vollst\u00e4ndiger ERP Integration<\/li><li>Ein internationaler Shop mit spezifischem Sortiment mit Standort in Deutschland inklusive Fulfillment Schnittstelle<\/li><li>Ein Rezepte-Blog mit Rezeptdatenbank<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9c4d3 elementor-widget elementor-widget-text-editor\" data-id=\"af9c4d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Erbrachte Leistungen<br \/><\/strong><\/p><ul><li>Conversion-optimiertes UX Design entlang der Customer Journey<\/li><li>Entwicklung einer intelligenten Produkt-API f\u00fcr kontextbasiertes Cross- und Upselling<\/li><li>Integration von missions kritischen Schnittstellen f\u00fcr ERP, Fulfillment<\/li><li>Partner sowie automatisierter Buchhaltung<\/li><li>Technische Suchmaschinenoptimierung<\/li><\/ul><p><strong>Ergebnis: in den ersten 4 Monaten 300% Steigerung des organischen Traffics.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec2b5d elementor-widget elementor-widget-text-editor\" data-id=\"5ec2b5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Kundenstimme<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944e5b8 elementor-widget elementor-widget-image\" data-id=\"944e5b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marcelpaa.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_logo_1.svg\" title=\"OVA-digital-experience-platform-Marcel-Paa_logo_1\" alt=\"OVA-digital-experience-platform-Marcel-Paa_logo_1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b8a0e uael-aspect-ratio-16_9 uael-youtube-subscribe-no elementor-widget elementor-widget-uael-video\" data-id=\"77b8a0e\" data-element_type=\"widget\" data-widget_type=\"uael-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-video__outer-wrap  uael-video-type-youtube\" data-device=\"false\" data-vsticky=\"no\" data-hidedesktop=\"\" data-hidetablet=\"\" data-hidemobile=\"\" data-vsticky-viewport=\"0\" data-autoplay=\"0\">\n\t\t\t\t\t\t<div class=\"uael-video-inner-wrap\">\n\t\t\t\t<div class=\"uael-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/ki8v9wafOjI?rel=0&amp;start&amp;end&amp;controls=1&amp;mute=0&amp;modestbranding=0&amp;autoplay=1\">\n\t\t\t\t\t<img decoding=\"async\" class=\"uael-video__thumb\" src=\"https:\/\/i.ytimg.com\/vi\/ki8v9wafOjI\/maxresdefault.jpg\" alt=\"\"><\/img>\n\t\t\t\t\t<div class=\"uael-video__play-icon uael-animation-\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-play-circle\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9cbe2b elementor-widget elementor-widget-image\" data-id=\"b9cbe2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.back-academy.ch\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_logo_2_Academy.svg\" title=\"OVA-digital-experience-platform-Marcel-Paa_logo_2_Academy\" alt=\"OVA-digital-experience-platform-Marcel-Paa_logo_2_Academy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8703172 uael-aspect-ratio-16_9 uael-youtube-subscribe-no elementor-widget elementor-widget-uael-video\" data-id=\"8703172\" data-element_type=\"widget\" data-widget_type=\"uael-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-video__outer-wrap  uael-video-type-youtube\" data-device=\"false\" data-vsticky=\"no\" data-hidedesktop=\"\" data-hidetablet=\"\" data-hidemobile=\"\" data-vsticky-viewport=\"0\" data-autoplay=\"0\">\n\t\t\t\t\t\t<div class=\"uael-video-inner-wrap\">\n\t\t\t\t<div class=\"uael-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/HU3GFDqF9FI?rel=0&amp;start&amp;end&amp;controls=1&amp;mute=0&amp;modestbranding=0&amp;autoplay=1\">\n\t\t\t\t\t<img decoding=\"async\" class=\"uael-video__thumb\" src=\"https:\/\/i.ytimg.com\/vi\/HU3GFDqF9FI\/maxresdefault.jpg\" alt=\"\"><\/img>\n\t\t\t\t\t<div class=\"uael-video__play-icon uael-animation-\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-play-circle\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2281c5 elementor-widget elementor-widget-image\" data-id=\"b2281c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marcelpaa-shop.ch\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_logo_2_Shop.svg\" title=\"OVA-digital-experience-platform-Marcel-Paa_logo_2_Shop\" alt=\"OVA-digital-experience-platform-Marcel-Paa_logo_2_Shop\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8dbd12 uael-aspect-ratio-16_9 uael-youtube-subscribe-no elementor-widget elementor-widget-uael-video\" data-id=\"a8dbd12\" data-element_type=\"widget\" data-widget_type=\"uael-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-video__outer-wrap  uael-video-type-youtube\" data-device=\"false\" data-vsticky=\"no\" data-hidedesktop=\"\" data-hidetablet=\"\" data-hidemobile=\"\" data-vsticky-viewport=\"0\" data-autoplay=\"0\">\n\t\t\t\t\t\t<div class=\"uael-video-inner-wrap\">\n\t\t\t\t<div class=\"uael-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/HqG-CKC6uaA?rel=0&amp;start&amp;end&amp;controls=1&amp;mute=0&amp;modestbranding=0&amp;autoplay=1\">\n\t\t\t\t\t<img decoding=\"async\" class=\"uael-video__thumb\" src=\"https:\/\/i.ytimg.com\/vi\/HqG-CKC6uaA\/maxresdefault.jpg\" alt=\"\"><\/img>\n\t\t\t\t\t<div class=\"uael-video__play-icon uael-animation-\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-play-circle\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc0971 uael-aspect-ratio-16_9 uael-youtube-subscribe-no elementor-widget elementor-widget-uael-video\" data-id=\"1dc0971\" data-element_type=\"widget\" data-widget_type=\"uael-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-video__outer-wrap  uael-video-type-youtube\" data-device=\"false\" data-vsticky=\"no\" data-hidedesktop=\"\" data-hidetablet=\"\" data-hidemobile=\"\" data-vsticky-viewport=\"0\" data-autoplay=\"0\">\n\t\t\t\t\t\t<div class=\"uael-video-inner-wrap\">\n\t\t\t\t<div class=\"uael-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/DlAj3YlD9wo?rel=0&amp;start&amp;end&amp;controls=1&amp;mute=0&amp;modestbranding=0&amp;autoplay=1\">\n\t\t\t\t\t<img decoding=\"async\" class=\"uael-video__thumb\" src=\"https:\/\/i.ytimg.com\/vi\/DlAj3YlD9wo\/maxresdefault.jpg\" alt=\"\"><\/img>\n\t\t\t\t\t<div class=\"uael-video__play-icon uael-animation-\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-play-circle\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1dc6aff5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dc6aff5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-462c6400\" data-id=\"462c6400\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d21f35 elementor-widget elementor-widget-image\" data-id=\"77d21f35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marcelpaa.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/Einfach-backen-Marcel-Paa-wordpress-Agentur-zuerich.svg\" class=\"attachment-large size-large wp-image-2093\" alt=\"\" srcset=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/\/2021\/03\/Einfach-backen-Marcel-Paa-wordpress-Agentur-zuerich.svg 150w, https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/\/2021\/03\/Einfach-backen-Marcel-Paa-wordpress-Agentur-zuerich.svg 300w, https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/\/2021\/03\/Einfach-backen-Marcel-Paa-wordpress-Agentur-zuerich.svg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7fdb37 elementor-widget elementor-widget-heading\" data-id=\"6b7fdb37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.marcelpaa.com\/\" target=\"_blank\">marcelpaa.com<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-67122ce3\" data-id=\"67122ce3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-570dab68 elementor-widget elementor-widget-image\" data-id=\"570dab68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.back-academy.ch\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/Einfach-lernen-marcel-paa-Wordpress-agentur.svg\" class=\"attachment-large size-large wp-image-2094\" alt=\"\" srcset=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/\/2021\/03\/Einfach-lernen-marcel-paa-Wordpress-agentur.svg 150w, https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/\/2021\/03\/Einfach-lernen-marcel-paa-Wordpress-agentur.svg 300w, https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/\/2021\/03\/Einfach-lernen-marcel-paa-Wordpress-agentur.svg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6db062 elementor-widget elementor-widget-heading\" data-id=\"5a6db062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.marcelpaa.com\/\" target=\"_blank\">marcelpaa-academy.com<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ea754e3\" data-id=\"ea754e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ed49222 elementor-widget elementor-widget-image\" data-id=\"2ed49222\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/marcelpaa-shop.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/Paa_logo_shoppen-Wordpress-Experten-zuerich.svg\" class=\"attachment-large size-large wp-image-2095\" alt=\"\" srcset=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/\/2021\/03\/Paa_logo_shoppen-Wordpress-Experten-zuerich.svg 150w, https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/\/2021\/03\/Paa_logo_shoppen-Wordpress-Experten-zuerich.svg 300w, https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/\/2021\/03\/Paa_logo_shoppen-Wordpress-Experten-zuerich.svg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b734734 elementor-widget elementor-widget-heading\" data-id=\"5b734734\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/marcelpaa-shop.com\/\" target=\"_blank\">marcelpaa-shop.com<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marcel Paa ist der erfolgreichste Back-YouTuber der Schweiz mit 220K Followern, 21 Millionen Videoaufrufen und einer Lernplattform mit tausenden Abo-Kunden f\u00fcr Online Backkurse. Wir haben seinen kompletten Content auf einer OVA-Plattform zusammengef\u00fchrt. Die Plattform beinhaltet die zentrale Administration des Rezepte-Blogs, der zwei umsatzstarken Onlineshops, sowie das Learning Management System f\u00fcr Online- und Offline-Backkurse. Alles wird [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[3,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Experience Platform : Besseres Kundenerlebnis = Mehr Umsatz<\/title>\n<meta name=\"description\" content=\"Digital Experience Platform von Marcel Paa: Back-Plattform f\u00fcr den erfolgreichsten online B\u00e4cker der Schweiz, mit 100\u2019000 Youtube-Abonnenten\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Experience Platform : Besseres Kundenerlebnis = Mehr Umsatz\" \/>\n<meta property=\"og:description\" content=\"Digital Experience Platform von Marcel Paa: Back-Plattform f\u00fcr den erfolgreichsten online B\u00e4cker der Schweiz, mit 100\u2019000 Youtube-Abonnenten\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/\" \/>\n<meta property=\"og:site_name\" content=\"OVA digital experience Platform DXP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/ovaolivervonarx\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-06T15:49:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-13T13:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"olivervonarx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Social_Media_CH\" \/>\n<meta name=\"twitter:site\" content=\"@Social_Media_CH\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"olivervonarx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/\"},\"author\":{\"name\":\"olivervonarx\",\"@id\":\"https:\/\/digital-experience-platform.ch\/#\/schema\/person\/81bc6c306859d80dbd3986589b54ba91\"},\"headline\":\"Influencer Plattform f\u00fcr den erfolgreichsten Online-B\u00e4cker der Schweiz\",\"datePublished\":\"2021-03-06T15:49:17+00:00\",\"dateModified\":\"2021-07-13T13:04:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/\"},\"wordCount\":278,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg\",\"articleSection\":[\"Digital Ecosystem\",\"Digital Experience Platform\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/\",\"url\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/\",\"name\":\"Digital Experience Platform : Besseres Kundenerlebnis = Mehr Umsatz\",\"isPartOf\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg\",\"datePublished\":\"2021-03-06T15:49:17+00:00\",\"dateModified\":\"2021-07-13T13:04:10+00:00\",\"description\":\"Digital Experience Platform von Marcel Paa: Back-Plattform f\u00fcr den erfolgreichsten online B\u00e4cker der Schweiz, mit 100\u2019000 Youtube-Abonnenten\",\"breadcrumb\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#primaryimage\",\"url\":\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg\",\"contentUrl\":\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg\",\"width\":1200,\"height\":680},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/digital-experience-platform.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencer Plattform f\u00fcr den erfolgreichsten Online-B\u00e4cker der Schweiz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digital-experience-platform.ch\/#website\",\"url\":\"https:\/\/digital-experience-platform.ch\/\",\"name\":\"OVA digital experience Platform DXP\",\"description\":\"Setzen Sie alles auf eine Plattform\",\"publisher\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digital-experience-platform.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digital-experience-platform.ch\/#organization\",\"name\":\"OVA digital experience platform\",\"url\":\"https:\/\/digital-experience-platform.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/digital-experience-platform.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2019\/09\/ova_digital_experience-platforms.png\",\"contentUrl\":\"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2019\/09\/ova_digital_experience-platforms.png\",\"width\":290,\"height\":80,\"caption\":\"OVA digital experience platform\"},\"image\":{\"@id\":\"https:\/\/digital-experience-platform.ch\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/business.facebook.com\/ovaolivervonarx\/\",\"https:\/\/x.com\/Social_Media_CH\",\"http:\/\/linkedin.com\/company\/oliver-von-arx-und-partner\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/digital-experience-platform.ch\/#\/schema\/person\/81bc6c306859d80dbd3986589b54ba91\",\"name\":\"olivervonarx\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/digital-experience-platform.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f11e2d996eb76b81302237d218fe4456?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f11e2d996eb76b81302237d218fe4456?s=96&d=mm&r=g\",\"caption\":\"olivervonarx\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Experience Platform : Besseres Kundenerlebnis = Mehr Umsatz","description":"Digital Experience Platform von Marcel Paa: Back-Plattform f\u00fcr den erfolgreichsten online B\u00e4cker der Schweiz, mit 100\u2019000 Youtube-Abonnenten","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/","og_locale":"de_DE","og_type":"article","og_title":"Digital Experience Platform : Besseres Kundenerlebnis = Mehr Umsatz","og_description":"Digital Experience Platform von Marcel Paa: Back-Plattform f\u00fcr den erfolgreichsten online B\u00e4cker der Schweiz, mit 100\u2019000 Youtube-Abonnenten","og_url":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/","og_site_name":"OVA digital experience Platform DXP","article_publisher":"https:\/\/business.facebook.com\/ovaolivervonarx\/","article_published_time":"2021-03-06T15:49:17+00:00","article_modified_time":"2021-07-13T13:04:10+00:00","og_image":[{"width":1200,"height":680,"url":"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg","type":"image\/jpeg"}],"author":"olivervonarx","twitter_card":"summary_large_image","twitter_creator":"@Social_Media_CH","twitter_site":"@Social_Media_CH","twitter_misc":{"Verfasst von":"olivervonarx","Gesch\u00e4tzte Lesezeit":"3 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#article","isPartOf":{"@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/"},"author":{"name":"olivervonarx","@id":"https:\/\/digital-experience-platform.ch\/#\/schema\/person\/81bc6c306859d80dbd3986589b54ba91"},"headline":"Influencer Plattform f\u00fcr den erfolgreichsten Online-B\u00e4cker der Schweiz","datePublished":"2021-03-06T15:49:17+00:00","dateModified":"2021-07-13T13:04:10+00:00","mainEntityOfPage":{"@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/"},"wordCount":278,"commentCount":0,"publisher":{"@id":"https:\/\/digital-experience-platform.ch\/#organization"},"image":{"@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#primaryimage"},"thumbnailUrl":"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg","articleSection":["Digital Ecosystem","Digital Experience Platform"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/","url":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/","name":"Digital Experience Platform : Besseres Kundenerlebnis = Mehr Umsatz","isPartOf":{"@id":"https:\/\/digital-experience-platform.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#primaryimage"},"image":{"@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#primaryimage"},"thumbnailUrl":"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg","datePublished":"2021-03-06T15:49:17+00:00","dateModified":"2021-07-13T13:04:10+00:00","description":"Digital Experience Platform von Marcel Paa: Back-Plattform f\u00fcr den erfolgreichsten online B\u00e4cker der Schweiz, mit 100\u2019000 Youtube-Abonnenten","breadcrumb":{"@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#primaryimage","url":"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg","contentUrl":"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2021\/03\/OVA-digital-experience-platform-Marcel-Paa_2.jpg","width":1200,"height":680},{"@type":"BreadcrumbList","@id":"https:\/\/digital-experience-platform.ch\/digital-experience-platform-von-marcel-paa-besseres-kundenerlebnis-mehr-umsatz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/digital-experience-platform.ch\/"},{"@type":"ListItem","position":2,"name":"Influencer Plattform f\u00fcr den erfolgreichsten Online-B\u00e4cker der Schweiz"}]},{"@type":"WebSite","@id":"https:\/\/digital-experience-platform.ch\/#website","url":"https:\/\/digital-experience-platform.ch\/","name":"OVA digital experience Platform DXP","description":"Setzen Sie alles auf eine Plattform","publisher":{"@id":"https:\/\/digital-experience-platform.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digital-experience-platform.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/digital-experience-platform.ch\/#organization","name":"OVA digital experience platform","url":"https:\/\/digital-experience-platform.ch\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/digital-experience-platform.ch\/#\/schema\/logo\/image\/","url":"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2019\/09\/ova_digital_experience-platforms.png","contentUrl":"https:\/\/digital-experience-platform.ch\/wp-content\/uploads\/sites\/3\/2019\/09\/ova_digital_experience-platforms.png","width":290,"height":80,"caption":"OVA digital experience platform"},"image":{"@id":"https:\/\/digital-experience-platform.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/ovaolivervonarx\/","https:\/\/x.com\/Social_Media_CH","http:\/\/linkedin.com\/company\/oliver-von-arx-und-partner"]},{"@type":"Person","@id":"https:\/\/digital-experience-platform.ch\/#\/schema\/person\/81bc6c306859d80dbd3986589b54ba91","name":"olivervonarx","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/digital-experience-platform.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f11e2d996eb76b81302237d218fe4456?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f11e2d996eb76b81302237d218fe4456?s=96&d=mm&r=g","caption":"olivervonarx"}}]}},"_links":{"self":[{"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/posts\/2073"}],"collection":[{"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/comments?post=2073"}],"version-history":[{"count":0,"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/posts\/2073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/media\/2075"}],"wp:attachment":[{"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/media?parent=2073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/categories?post=2073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital-experience-platform.ch\/wp-json\/wp\/v2\/tags?post=2073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}