{"id":2027,"date":"2020-12-04T14:56:40","date_gmt":"2020-12-04T13:56:40","guid":{"rendered":"https:\/\/digital-experience-platform.ch\/?p=2027"},"modified":"2023-12-27T13:09:32","modified_gmt":"2023-12-27T12:09:32","slug":"transformation-mit-einer-digital-experience-platform","status":"publish","type":"post","link":"https:\/\/digital-experience-platform.ch\/transformation-mit-einer-digital-experience-platform\/","title":{"rendered":"Transformation mit einer digital experience Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2027\" class=\"elementor elementor-2027\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f4f7a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f4f7a49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58bd0596\" data-id=\"58bd0596\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0849f0f elementor-widget elementor-widget-text-editor\" data-id=\"0849f0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDXP\u2019s l\u00f6sen die statischen Intranets und Webseiten ab und sind eine M\u00f6glichkeit, die interne Kommunikation auf ein n\u00e4chstes Niveau zu bringen.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3e0247 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3e0247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80c909e\" data-id=\"80c909e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e4b867 elementor-widget elementor-widget-text-editor\" data-id=\"0e4b867\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Kommunikation als Schl\u00fcssel in der Transformation<br \/><\/strong>Unsere Erfahrung in Transformationsprojekten zeigt immer wieder deutlich, dass Kommunikation ein sehr wesentliches Element f\u00fcr eine gelingende Transformation ist.<br \/>Die Kommunikation darf dabei nicht eindimensional top-down erfolgen, sondern muss verschiedenste Formen des Austauschs von Informationen erlauben: top-down, bottom-up, innerhalb von Peer-Gruppen oder Teams, push und pull. Zus\u00e4tzlich muss Kommunikation in der Transformation f\u00fcr alle sichtbar und erlebbar werden \u2013 und mit Emotionen verkn\u00fcpft werden. Dies gelingt nicht mit statischen und hierarchischen Intranet-L\u00f6sungen, auf denen sich der Inhalt der Technik (dem Content Management System) unterordnen muss und bei welchen vor allem interne Dokumente, Kontaktfiles, Weisungen und Reglemente abgelegt sind.<\/p><p><strong>Transformation braucht Erlebnisse<\/strong><br \/>Erfolgreiche Kommunikation in Transformationen verwendet eine Vielzahl von Formaten, um Emotionen zu transportieren und digitale Collaboration zu erm\u00f6glichen: Bilder von Visionen, Missionen und Strategien, interaktive Karten und Grafiken, begehbare R\u00e4ume, Live-Streams, Video Statements, modernes internes Lernmanagement, Umfragen, interne Newsletter-, Informations-, und Benachrichtigung-Systeme, Projektseiten, Storytelling, Tools, und Kollaboration.<br \/>Alle die oben genannten Elemente k\u00f6nnen auf der digitalen Transformations-Plattform (T-Plattform) an einem Ort vernetzt und verlinkt erlebt werden.<\/p><p><strong>T-Plattform: individuell auf deine Bed\u00fcrfnisse konzipiert<\/strong><br \/>Jede T-Plattform ist gemeinsam mit dir individuell f\u00fcr deine Bed\u00fcrfnisse konfiguriert.<br \/>Du bekommst einen\u00a0<a href=\"https:\/\/digital-experience-platform.ch\/der-ova-baukasten\/\" target=\"_blank\" rel=\"noopener\">modularen Baukasten<\/a>\u00a0f\u00fcr deine Transformation.<br \/>Alles kann laufend so ver\u00e4ndern werden, wie du es gerade brauchst \u2013 und das schnell und einfach, ohne eine ganze Entwicklungsabteilung zu engagieren. Die T-Plattform ist agil wandelbar und bietet vom einfachen Blog bis zur ausgewachsenen Kommunikationsplattform genau das, was du im Moment m\u00f6chtest. Mit fast prototyping kannst du neue Elemente einbauen und in Echtzeit \u00fcberpr\u00fcfen, ob die erhoffte Wirkung eintritt. Wenn nicht, kannst du in der n\u00e4chsten Iteration die n\u00f6tigen Verbesserungen anbringen \u2013 ohne aufw\u00e4ndiges Release-Management.<\/p><p><strong>Leg los, lass deine T-Plattform zum Spiegel deiner erfolgreichen Transformation werden!<\/strong><\/p><p>Eine Entwicklung in Zusammenarbeit mit der <a href=\"https:\/\/pfyfferpartner.ch\/\" target=\"_blank\" rel=\"noopener\">Pfyffer Partner AG<\/a>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DXP\u2019s l\u00f6sen die statischen Intranets und Webseiten ab und sind eine M\u00f6glichkeit, die interne Kommunikation auf ein n\u00e4chstes Niveau zu bringen. Kommunikation als Schl\u00fcssel in der Transformation Unsere Erfahrung in Transformationsprojekten zeigt immer wieder deutlich, dass Kommunikation ein sehr wesentliches Element f\u00fcr eine gelingende Transformation ist. Die Kommunikation darf dabei nicht eindimensional top-down erfolgen, sondern [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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